// The "Green Field" Trap
Every startup begins with a clean slate. It's exciting. It's fast. But without a structural strategy, that "move fast and break things" mentality eventually breaks the product. And it happens faster than you think.
I help founders and teams recognize the difference between shipping features and building a sustainable business.
// Who is Rogelio Consejo?
I am a Senior Developer, Tech Lead, and Software Architect based in Mexico City. My background isn't just in writing code—it's in ensuring that code actually delivers business value.
I don't sell magic bullets. I sell the discipline, process, and understandings that prevent your project from collapsing under its own weight.
// The Software Builder's Playbook
I am currently compiling my methodologies into a field guide for decision-makers. It covers the strategic side of software delivery that code bootcamps don't teach.